After 3+ years of doing technical marketing for an embedded software B2B product I am only now realizing how much I’ve missed all things connected to consumers, user interfaces and user experience.
Thinking about all the great things we can do with our JustLiked app gets me really excited about the future, so is learning JQuery and Django and brushing up on HTML. But that’s just the boring part of learning, the really cool part is putting our humble assumptions in front of real people and iterating like mad. Alas, I know have the opportunity to do so.
The whole lean startup movement (which I’ve been thinking a lot about lately), its product and customer development cycles, its learn and iterate fast mantra are a natural fit for web/mobile/consumer apps where we don’t ship boxes, manufacture anything or have complicated IP licensing terms for legal to review over the course of 2 months. I know the grass is always greener on the other side, I am just hopeful that everyone on the other side appreciates how good they have it there. I do too now.
To say that consumer play is an entirely different ballgame from B2B is to say nothing at all. It’s two different universes, and I am about to find out how well I fare in this new one.