Monthly Archives: July 2011

What Build-Measure-Learn Is Not

Any framework or structured way of thinking is an opportunity for some structured abuse. Business frameworks like Build-Measure-Learn, which is at core of the Lean Startup Movement, are no exception. Just to be perfectly clear, I like Build-Measure-Learn, and I think it’s a valuable tool for startups and mature companies to generate more value and to find a viable business model.

I am using Build-Measure-Learn as a vehicle here not because it’s easy to pick on, but because it’s easy to understand and navigate. It offers a convenient platform to illustrate how these abuses can creep in and hijack the business objectives the framework was designed to help achieve.

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