Multi-hattery: Startup life distilled

In many respects my side-project engagement with Bagrace epitomizes the startup experience we all love reading about so much. This is as real as it gets, folks.

What can it be compared to besides wearing multiple hats? How about operating a stove with 20 burners, drinking from a firehose, and typing with your left foot all at the same time.

The span of one person’s reach in a small enterprise just boggles the mind. Here is a list of what’s been on my plate over the last week, just to give you a taste of the kind of wild ride it is…

  • Take game screenshots for the App Store, in 2 different native iOS resolutions
  • Modify .htaccess file at to auto-forward traffic from Facebook to the App Store, if the User-Agent happens to be an iOS device.
  • Figure out how .htaccess files work through a lot of trial and error
  • Identify and contact legal counsel familiar with international trademark laws
  • Meet with said legal counsel for initial consultation
  • Beta test Bagrace, which effectively means playing the game to completion. All 63 levels of it. For the second time.
  • Tune financial model for Bagrace, given the latest inputs from the market and other considerations
  • Set up funding sources for the ad networks we’ll be working with for the launch of the game.
  • Fix the every last of English game copy and prep it for internationalization
  • Ramp up our Twitter account activity
  • Mocking up some ad units for the game to be used in Chartboost
  • Setting up the segmentation and conversion funnels on Flurry
  • Etc.
  • Etc.
  • Etc.

All of this to say that it’s been totally awesome!

Oh, and you should definitely stay tuned for Bagrace. We are in the last throes of testing, and then it’s on to Apple approval process. It really is coming soon.


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