Tag Archives: marketing

Learning About Online Marketing from Street Performers


Living in a large city like Moscow provides me with a truly unique, twice-daily encounter with a random segment of 7 million other daily subway commuters.  As part of this journey I am often thrown face to face with the subway’s sundry performers, sellers of random crap and beggars. I’d say there are approximately 2-5 individuals who I observe engaged in some sort of attention-grabbing activity every day, so I’ve been witness to a wide spectrum of skill and determination.

Today for the first time it occurred to me how compelling people to spare a little change and stick around for a few seconds is a lot like getting people to sign up and pay for some service online.  The intense boredom of a long subway ride got me dwelling on this for a little too long and here are the results.

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